Science journalism, medical research and academic papers are all complex areas. How then to express clarity among the complexity? Many parts are brought together harmoniously by a shape that can read as a speech bubble or a brain.
Plus: make your smart device smarter. This new retail concept focuses on the very best accessories for smart phones and tablets. A forward thinking, up-to-date brand that is intelligent but not too 'techy'. The brand identity also needs to be female-friendly since a large proportion of the target market is women.
Have you ever wanted a rough idea of how much your property is worth, but don’t want the hassle of real estate agents? The Tally Home iPhone App can help. Based on an abacus concept, the logo is bold and indicates positive growth. The app design is masculine with a technical feel. The user-functions have been rationalised down to simple 'sliders', making it easy to use.
The Wandering Woods
Unique clothes and toys for girls are everywhere, but where is the offering for boys? The Wandering Woods was born of this gap in the marketplace and it creates beautiful, lovingly handmade products. The brand identity reflects the whimsy and joy of childhood through boys' eyes.
Lift Health and Sport
Lift Health and Sport specialises in health food and sports nutrition solutions. The visual identity needed to be friendly and relevant to the South Melbourne demographic. The icon was derived from a water drop; an important element for health and sport.
Designed in collaboration with DKH Design.
A unique concept to Australian retail centres: a short-term childminding service that entertains kids while parents get an hour or two to shop. The graphic concept communicated the fun and happiness offered by the business.
Consensus Tracker provides web-based business reporting software that enables companies to gather information about consensus. The concept for the visual identity was about 'getting to the point', which echoes the function of business reporting: to drill down and highlight the important information.
This inner-Melbourne pub was getting a facelift and a new brand identity was called for to compliment the new fitout. As an inner-city venue, the interior was modernised to draw-in young office workers. Importantly, The Metropolitan wanted to retain its roots as a pub - no nightclub here!
This new retail concept was driven by a ‘flavour matrix’ to appeal to the connoisseur as well as appease the child within. The brand was expressed through integrated interior and graphic elements with a flexible format aimed to capture shoppers on the run, as well as those with time to browse. Packaging was designed in a matrix, to appeal to any-sized appetite.
Designed in conjunction with with The Buchan Group.